دراسات الحالة
Hospitality · Abu Dhabi, UAE
A hospitality group grew direct bookings 2.4×
An Abu Dhabi hospitality group was over-reliant on third-party platforms. A brand-led content and CRM program shifted demand to direct, higher-margin bookings.
احجز مكالمة استراتيجيةResults at a glance
- Direct bookings ↑ Shifted away from high-commission platforms.2.4×
- Repeat guests ↑ Driven by lifecycle email and CRM.+63%
- Blended acquisition cost ↑ Lower cost per booking overall.29%
Services
- Content & Social
- Email/CRM
The challenge
Most bookings came through high-commission platforms, squeezing margins and leaving the group with no direct relationship to its guests.
What we did
- Brand-led content and social that built demand for the properties directly.
- Lifecycle email and CRM to convert and retain guests first-party.
- Measurement on direct-booking share and repeat rate, not raw traffic.
The results
Direct bookings grew 2.4×, repeat guests rose 63%, and blended acquisition cost dropped — a healthier, more durable demand base.
[—] In their words
They moved our demand to direct channels without losing volume. Margins are healthier and guests come back.
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